Posts Tagged: social media

kchopson

13 Ways to Get Attendees to use Your Mobile Event App

ERMobile Attendee App for iPhone and Android

So you’ve created a great mobile event app packed with useful features, but the number of times the app has been downloaded is disappointingly low. What do you do to increase the rate of usage? Here are some useful tips to get more attendees to download and use your event app:Pre-promote. On your web schedule page and related pages, mention that you will have an app. Create a mobile app web page. Give the app its own page within your event’s website. Before it is released, highlight features and benefits. After release, include the download links. Introduce the app with... Read more »

4 Best Practices for Creating Social Media Content For Your Conference

Last week I shared the importance of creating a social media listening model. Now that you’re listening to what is going on during your conference, it’s time to think about the best practices for creating content to share with your event’s attendees. Here are 4 best practices for creating social media content for your conference. Prepare some of your content BEFORE you ever arrive on site Tweets with photos average 35% higher retweet rate than text alone. As the organization in charge of the event, you should be setting an example, not playing catch up, when it comes to shareable content.... Read more »

The Importance of Building a Social Media Listening Model

The importance of social media is finally getting recognized by Conference Planners. Conference planners are starting to explore using Hashtags. If you’re not, start here! But what happens after you create an event hashtag? It’s a no-brainer that you should promote it and encourage your attendees to “join the conversation.” Sounds easy enough, right? The problem isn’t picking an official hashtag and promoting it. The common mistake occurs when the conference organizers don’t participate in the conversation related to their official hashtag. There’s nothing worse for the attendee experience than participating in a conversation with themselves. Let’s not sugarcoat it. If you’re... Read more »

kchopson

Why and How to Create a Great Conference Blog

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

kchopson

Hashtags: A Cornerstone of Your Event’s Brand

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »

Tech Tuesday: Create a Custom Social Network for Your Event

Events are communal by nature. In this digital age, attendees value the face to face connections they make once or twice a year, but that doesn’t mean you shouldn’t use the digital technology that’s available to assist in building your community. Creating an online social network can be mutually beneficial for your organization and your attendees, and pay off big time over the long term. Studies have shown that customers who engage with a brand online report spending 20% to 40% more on that brand, or on that company’s products. The most successful events are strategic in nature and focus on... Read more »

kchopson

Meetings Monday: North American Meetings Industry Day 2015

Last Thursday, April 16, 2015, was a great day for the meetings industry. It marked for the first time that meeting professionals throughout the country and North America came together to rally and show support for one of the largest industries in the world – the travel and meetings industry. As was pointed out, everybody knows that travel is huge, but the average person does not understand that meetings are the greatest driver of travel. It was also made clear that the normal citizen does not understand actually what it is that meeting professionals and planners do. In an effort... Read more »

Rebel Roundup: Great Ideas, Event Design, Hotel Perks & Fees

This week’s rebel round-up includes articles about Great Ideas, Event Design, Hotel Perks, and Hotel Fees!  Enjoy! 4 Great Meeting Ideas From Great Ideas – Associations Now (@AssociationsNow) What Event Pros Don’t Know About Event Design – BizBash (@BizBash) Catersource and Event Solutions Announces Winners of Prestigious Industry Awards – Event Solutions (@EventSolutions) The best new hotel perks for 2015 – Road Warrior Voices (@USATODAYtravel) Marketers’ Tastes In Social Media Are Changing – Forbes (@Forbes) Top Hotel CEOs Say the Industry Won’t Copy Airlines With Fee Frenzy – Skift via Samantha Shankman (@samshankman) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more... Read more »

Rebel Roundup: AV Trends, Biz Traveler Apps, Beacons, and Fingerprinting

This week’s rebel round-up includes articles about AV trends, Business Traveler Apps, Beacons, and Fingerprinting!  Enjoy! Audio Visual Trends to Watch in 2015 – Global Experience Specialists (@GESGlobal) 5 Mobile Spas to Book For Meetings and Events – BizBash (@bizbash) 5 Amazing Apps for Business Travelers – Fox News (@kimkomando) Beacons Guide the Way for Event Organizers and Attendees – Trade Show News Network (@TSNN_com_US) Is Fingerprinting The Next Step In Travel Security? – Travel Pulse (@travelpulse) Behind the Surging Comeback of the Detroit Meetings Market – Greg Oates (@gregoates) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles... Read more »