Posts Tagged: trade show

kchopson

25 Reasons Why a Lead Retrieval App is Better for Your Show

Lead Retrieval App

You’ve probably heard the complaints from exhibitors about lead retrieval units. They’re expensive, difficult to operate and create a data bottleneck, as it can take days after a show to receive all those leads. By that time, a hot lead has turned cold! In other words, a clunky lead retrieval unit can kill exhibitors’ ROI at your show. And since that’s a key indicator of your show’s success in exhibitors’ eyes, that can affect the growth of your trade show or convention year-over-year. How can you help exhibitors improve ROI? Considering an estimated 80% of trade show leads are never... Read more »

kchopson

Why Strong Email Campaigns Increase Conference and Trade Show Sales

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. Email is one of the most popular marketing channels in the U.S. – used by more than 42% of marketers, according to data from Statista. That means there’s... Read more »

kchopson

How Trade Show Management Software can drive Revenue and slash Expenses

Trade Show Map Example

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor The software produces a floor map of your show online with all the tables and booths. For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot. Anybody can see the list of current... Read more »

kchopson

17 Reasons why a Lead Retrieval App is Better for Your Show

Lead Retrieval App

You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. In contrast to inexpensive and easy-to-use lead retrieval apps, the old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is... Read more »

kchopson

What do your Attendees Think?

Exhibitor Management Software

Have you ever been frustrated by the difficulty of getting accurate feedback from your conference attendees? Surveys, of course, are still the most popular and robust way to see how your attendees think about your show, but they can suffer from poor response rates. Fortunately, the rise of social media and mobile technologies give you more options than ever to capture the pulse of your attendees. Here are some options you may want to consider:Better Surveys. Despite its problems, surveys are still the best way to get feedback. There are many ways for you to improve surveys. The first big... Read more »

kchopson

How to get started with Conference Management Software: Part Eight – Powerful Registration Reporting

In this series we have been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. One of the key advantages of using first rate online registration software is that you can collect critical data about your attendees. However, if you cannot manipulate the information in the manner you need, your online registration system may be creating a bunch of hidden costs by not giving you functionality that high end platforms provide. Here are some reporting features your online registration software should have. Most importantly, you need to be able to export... Read more »

kchopson

How to get started with Conference Management Software: Part Seven – Managing Exhibitors

Trade Show Exhibitors

As we have seen earlier in this series, we have been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. A key step in this process is opening your trade show sales. However, this is just the beginning of how great trade show and exhibitor management software can automate much of the work needed to handle your exhibitors and sponsors. Your event technology is probably lacking if you are unable to perform basic exhibitor management activities. Here are some of the essentials you should expect. View the status of your booth... Read more »

kchopson

How to get started with Conference Management Software: Part Three – Setup Online Credit Card Processing

Online Credit Card

As was seen in the first issues of this series, navigating through the myriad of event technology choices can be one of the toughest assignments a meeting professional can face. Just breaking down the possibilities into categories can be a daunting assignment itself. A helpful way to approach this problem is to see how software can be utilized at the various stages of the event lifecycle. Many activities for next year’s show begin right after the current one ends. To keep things simple, we will look at the lifecycle from the point of view of an association’s annual conference. This... Read more »

kchopson

How to get started with Conference Management Software: Part Two – Open Trade Show Sales

Trade Show Exhibition

As was seen in the first issue of this series, navigating through the myriad of event technology choices can be one of the toughest assignments a meeting professional can face. Just breaking down the possibilities into categories can be a daunting assignment itself. A helpful way to approach this problem is to see how software can be utilized at the various stages of the event lifecycle. Many activities for next year’s show begin right after the current one ends. To keep things simple, we will look at the lifecycle from the point of view of an association’s annual conference. This... Read more »

kchopson

EventRebels Supports Stripe Payment Gateway

Online Credit Card

EventRebels is now supporting the Stripe payment gateway, one of the hottest processors around. Stripe has a simple setup and pricing model. The product also makes it easy for newcomers to online credit card processing to get on the air. EventRebels supports Stripe for both their EROnline Online Registration and ERShow Online Trade Show and Exhibitor Management products. With Stripe, EventRebels now supports over a dozen payment gateways. This wide variety of gateways allows support for all kinds of customers ranging from organizations that are new to meetings technology to sophisticated conferences with over 10,000 attendees. EventRebels payment processing support... Read more »

kchopson

Mobile App Lead Retrieval is Better for Your Show

Lead Retrieval Tradeshow App

You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. The old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is proprietary, so it is difficult to explain what the... Read more »

kchopson

Trade Show Swag: What’s Hot for 2015

Design Rebel: Trade Show Swag

An intriguing thought crossed my mind as I prepared this blog on the benefits of trade show giveaways. Given the nearly universal appeal of tchotchkes I wondered whether anyone has proposed a doctoral dissertation analyzing the irresistible allure of ball point pens, pocket-sized hand sanitizers, disposable water bottles and tote bags emblazoned with exhibitor’s logos. As a veteran of scores of trade shows, I’ve seen well-dressed, affluent –looking professionals saunter over to a booth and scoop up a key chain, pencil, highlighter or a tiny box of breath mints. Generally, these items retail for under three dollars. Perhaps there is... Read more »

kchopson

How to Use Online Trade Show and Exhibitor Management Software

Trade Show & Exhibitor Management Software

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor The software produces a floor map of your show online with all the tables and booths. For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot. Anybody can see the list of current... Read more »

kchopson

Rebel Wanderer: Springtime in the Park

The crown jewel of trade shows for the meetings industry occurs tomorrow, Thursday, April 9, 2015. It is ASAE’s Springtime in the Park, this year at the Washington D.C. Walter E. Washington Convention Center. Springtime is over 30 years old, first launching in 1977 as Summer in the Park and taking place on an Astroturf floor. It became Springtime in 1980 and hasn’t looked back since. The Springtime Expo typically has more than 700 exhibitors and about 3,000 attendees. The attendees mainly draw on the rich association market that D.C. attracts. While the professionals mainly range from meeting planners to... Read more »

kchopson

Design Rebel: Sweet 16 Hot, New Trade Show Colors

2015 Trade Show Colors

To paraphrase the timeless lyrics of Cole Porter’s “Let’s Fall in Love”, birds do it, bees do it, even savvy trade show exhibitors do it. They all invite visitors to their nests, hives, and booths with color. Unlock nature’s not so secret, secret weapon: color. One of the most powerful lures, a hot, new color not only turns heads and catches the eye, it summons a closer look. As any new or experienced exhibitor knows, the competition to attract people your trade show booth can be fierce. What you may not be aware of is the effective use of color... Read more »

kchopson

Tech Tuesday: How to Simplify the Management of Your Exhibitor Staff

Standing in Line

It still happens at too many trade shows – long lines at the exhibitor check-in area. In most cases the person waiting is an exhibitor who is registering onsite. In other situations the exhibitor has pre-registered but the badge cannot be found. Additional frustration can be caused if each booth has a limit on the staff allowed. You may have to manually cross-reference how many staffers a company has registered and if that additional staffer is allowed entry. If you do not have cross-referencing in place you may find out after the show that companies have frequently gone over their... Read more »

kchopson

How Beacons Can Help You Understand Your Trade Show

Beacon

One of the hot trends of 2015 is the use of Beacons at meetings and trade shows that work with your mobile attendee app. Beacons are small wireless transmitters that interact with the latest releases of Apple iOS and Android devices. They use BLE technology – also known as Bluetooth low-energy or Bluetooth Smart. The most important thing to know is that the devices are aimed at noticing when your smart phone/wireless device enters the perimeter of an area, such as a store or a trade show. Your phone needs to have the appropriate app installed, and probably should be... Read more »

kchopson

Nine Features Your Mobile Event App Must Have!

ERMobile Attendee App for iPhone and Android

Apps for conferences and trade shows are red hot. Your attendees expect that your show will have a mobile app that will not only replace the old printed program, but will add some additional modules as a result of being digital. So what are the key features your app must have? Schedule. All sessions and events should be listed in the program including (with few exceptions) those that require an extra fee, pre-registration or restricted attendance. Times should be clearly listed along with the location or room. Itinerary. One of the favorite activities of many conference attendees has been to... Read more »

kchopson

Trade Show Lead Nurturing Best Practices

Sales Funnel

In a recent article, we talked about how to develop quality leads at a trade show using a number of best practices. These practices included proper planning, good sales techniques, and tools like lead retrieval. But once you’ve got a hot lead, what’s the next step? Read on to discover the trade show lead nurturing best practices savvy sales teams are using right now to convert those leads into new business relationships. What is Lead Nurturing? It’s not enough to simply get good leads at the show, you need to be able to turn those leads into a sale. That... Read more »

kchopson

Making Great Connections at Conferences and Trade Shows

handshake

We all know that exhibiting at a trade show can be expensive. Therefore it is imperative that you implement good trade show practices so you do not waste the opportunity of bringing a bunch of qualified leads back to your office. Here are some critical things you should do to guarantee that your appearance is a success. Plan Early and Set Goals As soon as you decide to participate in the show you need to start thinking about how to make your appearance effective. The main thing is to figure out the types of attendees that are going to the... Read more »

lbradford

Don’t Let Suitcasing Trolls Rob Your Sponsors and Exhibitors!

To the average person, the word “suitcasing” may conjure up images of travel or adventure. But for many people in the event industry, it simply means trouble. What is suitcasing? Suitcasing is an unethical business practice that is frowned upon at events. It occurs when someone who has not purchased a sponsorship or exhibit space distributes promotional materials or solicits business at an event. For example, a company representative may register as an attendee and then work the exhibit floor, passing out promotional items and information in the aisles. Or, a company may rent a conference room at the event... Read more »

kchopson

EventRebels’ Mobile Conference Attendee App is Out!

ERMobile Attendee App for iPhone and Android

EventRebels already has two mobile apps in the store for Google and Apple devices. The EROnsite app is for planners to monitor their show and, most importantly, scan QR codes on badges to track show and session attendance. Using the same QR code technology, exhibitors can run the ERLead app on their smartphone for lead retrieval. But we saved the best for last. The ERMobile app for attendees of conferences is now available for iPhone and Android! Our first releases have these exciting features: Full Conference Schedule with details for each presentation User’s Itinerary Maps of the Venue Exhibitor and... Read more »

kchopson

Seven Hot Meeting Technologies to Watch in 2014

hot

The meetings industry is riding the wave of many exciting technology trends. Here are seven to watch – be ready to make them part of your meeting! Mobile Mobile is the dominant technology of the moment. For planners, the most important application is the meeting app. At a minimum, these apps need to be the go-to place for the show’s schedule, the individual’s itinerary and maps. Apps are also taking on many other duties: social networking, exhibitor/sponsor guides, speaker directories, audience response systems, surveys, and replacing traditional hardware like those used for lead retrieval. Responsive Web Sites An individual may... Read more »

kchopson

How Online Trade Show Floor Map and Exhibitor Management Software Can Improve Your Show

Trade Show

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor   The software produces a floor map of your show online with all the tables and booths.   For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot.   Anybody can see the... Read more »