Posts Tagged: Twitter

kchopson

Using Twitter to Promote Your Conference Year Round

It goes without saying: You’re probably using Twitter to promote your conference. Conference and trade show organizers have long embraced the social media platform, which makes sense. Twitter is used by nearly 40% of Americans, and millions of young professionals – that attend lots of trade shows and conferences – use the platform every day. In other words, if you’re not promoting your conference on Twitter, you’re missing a massive opportunity to connect with and engage potential guests. Convinced you should be tweeting up a storm to promote your event? Well, to be successful on Twitter, you have to have... Read more »

kchopson

Organizations on Twitter that Meeting Professionals Need to Follow

Twitter has positioned itself as the social media place to go for meetings and events. Last time we looked at a number of the top meeting professionals you should follow. In addition, many of the industry’s top organizations and media companies have also latched on to Twitter as a great place to deliver their message. These companies have proven that if you follow them, they will keep you on top of the breaking trends. @BizBash BizBash is the place to go to get cool ideas for your events. @EventMB The Event Manager Blog is a standard of event industry news.... Read more »

kchopson

5+ Meeting Pros on Twitter You Need to Follow

Twitter

Twitter has positioned itself as the social media place to go for meetings and events. The industry’s thought leaders have latched on to Twitter as a great place to deliver their message. The Twitter accounts we describe here represent some of these leaders. You should follow these folks to stay on top of the breaking trends. @corbinball No one tops Corbin Ball when it comes to meetings technology. Look for his feed to find every which way technology can impact meetings. @jeffhurt Jeff Hurt is the leading blogger for Velvet Chainsaw’s popular site. Jeff writes about all things meetings, non-profits,... Read more »

kchopson

Use FOMO to Promote Your Conference!

Have you ever experienced FOMO, aka the Fear of Missing Out? You may have gone through FOMO if your peers are about to have a great experience – and you may not be there. In fact, some studies have shown that millennials, in particular, are susceptible to FOMO. Largely as a result of social media, FOMO has become a widely discussed phenomenon. FOMO is not just about having fun. Fear of being left behind professionally by missing a great conference, for example, can have the same effect. The funny thing is that high quality face-to-face meetings, rather than being hurt... Read more »

kchopson

How New Twitter Changes Can Help Your Event Marketing

Twitter

Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »

4 Best Practices for Creating Social Media Content For Your Conference

Last week I shared the importance of creating a social media listening model. Now that you’re listening to what is going on during your conference, it’s time to think about the best practices for creating content to share with your event’s attendees. Here are 4 best practices for creating social media content for your conference. Prepare some of your content BEFORE you ever arrive on site Tweets with photos average 35% higher retweet rate than text alone. As the organization in charge of the event, you should be setting an example, not playing catch up, when it comes to shareable content.... Read more »

The Importance of Building a Social Media Listening Model

The importance of social media is finally getting recognized by Conference Planners. Conference planners are starting to explore using Hashtags. If you’re not, start here! But what happens after you create an event hashtag? It’s a no-brainer that you should promote it and encourage your attendees to “join the conversation.” Sounds easy enough, right? The problem isn’t picking an official hashtag and promoting it. The common mistake occurs when the conference organizers don’t participate in the conversation related to their official hashtag. There’s nothing worse for the attendee experience than participating in a conversation with themselves. Let’s not sugarcoat it. If you’re... Read more »

kchopson

Why and How to Create a Great Conference Blog

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

kchopson

Hashtags: A Cornerstone of Your Event’s Brand

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »

Best Practices: Live Tweeting at a Conference

Have you ever sat in an education session listening contently to the speaker, but you watch out of the corner of your eye a colleague with his face in his phone? Chances are he’s either responding to a work email or he’s live tweeting. Live tweeting education sessions at a conference has steadily increased with the availability of smartphone’s and free conference wi-fi. Live tweeting can be a great way to keep notes during a session, share information with your peers and colleagues, favorite other live-tweeters for information you may have missed, and network with other live tweeters at the conference.... Read more »

Tech Tuesday: Meerkat Explodes At SXSW

Event Rebels Tech Tuesday

“We’ve seen a lot of people taking it to conferences, streaming to more than 1200 people. Have you ever held your phone with 1200 people watching?” said Ben Rubin, CEO of Meerkat, the live video tweet app that has taken SXSW by storm. Meerkat lets users live-stream video over Twitter and interact with followers who are watching. “The mission of the app is to get live video to travel in the speed of tweets,” Meerkat CEO Ben Rubin said in an interview with USA TODAY broadcast over the app. Meerkat’s popularity is more proof that attendees of events and conferences... Read more »

kchopson

WEBINAR: How to Leverage Social Media Throughout Your Event Life Cycle

Friday, September 19, 2014, 2:00 PM Eastern Click here to REGISTER NOW In this webinar, learn the value of using social media during all of the phases of your event. Take away specific how-to’s that will include social media strategies and tools. Understand the resources you will need and how to add value to your event community. This webinar will be co-hosted with Anne Sigman. Anne is one of the co-founders of SocialToaster, a SaaS platform that manages social media influencer programs. She is also a marketing technology consultant and entrepreneur who works with associations on initiatives that help them... Read more »

kchopson

Start Planning Wi-Fi for your Meeting – Identify the Needs

It is now common these days for people to show up at a meeting not only with their smartphone, but also with a laptop and even a table. Regardless of their device, your attendee expects to be able to connect to a Wi-Fi network at no cost. Throughout the conference a large percentage of your attendees will be using your Wi-Fi network for a variety of purposes. At many points, the usage may increase to the point that the network cannot handle the load and attendees will either experience slow service or no service at all. When this happens, expect... Read more »

kchopson

Product Review: Zoomph, Social Media Hub for Events

Zoomph

EventRebels had the pleasure recently of spending some time with the people at Zoomph and viewing their cutting-edge Influencer Engagement Platform. In many ways we found Zoomph’s product like our software – an attractive, flexible and powerful interface for the attendees, but also a very strong back-end management side for the event planners. Zoomph is most well-known as a platform that ties together all social media content from today’s most popular social channels (Facebook, Instagram, Twitter), collects and ranks social media content and then streams it to an integrated interface where event attendees can absorb topics, trends, and real-time conversations.... Read more »

lbradford

Twitter Lists—An Underused Tool in the Event Planner’s Belt

Twitter

Twitter gets a lot of love in the event management world and it’s not hard to see why. With hashtags and live tweet streams, Twitter is the perfect platform for quick and powerful communication. But not enough attention is being paid to a Twitter tool with the potential to make a great impact at events—lists. Twitter lists allow you to organize groups of people so that you can follow all of them at once. This is especially useful because you do not need to follow each member of the list individually. Also, list activity will not take up space in... Read more »

kchopson

Three Ways Technology Can Bring Attendees Together

Internet

So you used all the technology tools in your arsenal to bring attendees to your meeting or event. You used email marketing , online registration, Facebook, Twitter and so on. And you did a great job! You have a record number of registrations and your show looks like its going to be a hit. So how can you make your show even better so attendees will be eager to come back next year? A great way to deliver value to your attendees is increasing their engagement with each other. This is where technology can really help you. Here are three... Read more »

kchopson

Use Twitter After Your Conference To Keep It Alive

Twitter

In a previous article Use Twitter at Your Conference we discussed how to use Twitter to increase attendee engagement. Assuming you have created a great hashtag, the general idea is to use this Twitter hashtag to create the “go to” place to get information about the conference. Continuing this idea, the conference does not need to stop being an important resource once the show is over. In fact, you can continue your attendee engagement long after everyone has gone home. Following the principles set forth in our previous articles, here are some simple things you can do with Twitter to... Read more »

lbradford

Which Social Media Platforms are Right for Your Event?

Take a look at six popular social media networks and see which are the most effective for your event’s message. Social media platforms are a powerful resource for any event planner. From marketing your event to communicating in real time with attendees, social media provides endless opportunities for interaction.  However, with hundreds of social media platforms on the internet, how do you know which to choose? Each social network comes with different capabilities and a unique set of users. It’s crucial to focus your time and effort only on the social media platforms that will work best for your event.... Read more »

kchopson

Using Twitter at Your Conference

In a previous article Use Twitter to Promote Your Conference we discussed how to use Twitter for generating buzz about your conference. Because Twitter posts (called a “Tweet”) are restricted to text messages of 140 characters or less, the tool is perfect for generating headlines and small news stories. While this is tremendous to promote your conference, Tweets can be used with great effectiveness to increase attendee engagement and enthusiasm at the conference itself. This, in turn, will make the meeting more memorable and help build your brand. Before reviewing techniques you can use, a couple of general issues should... Read more »

kchopson

How to Use Technology to Green Your Meetings Before It Even Starts!

In case you didn’t already know, the meetings industry is considered the second most wasteful. Because of this, the industry has made a great deal of effort in the last few years to become more environmentally sustainable. A meeting that implements sustainable practices is called a “green meeting.” This phrase leaves some room for interpretation, but the upshot is clear – consider the environmental impacts through all stages of a meeting and seek to reduce negative consequences. Greening your meeting can be very complicated and difficult to understand especially in regards to things like travel, building usage, food and beverage,... Read more »

kchopson

Use Twitter to Promote Your Conference

In the past few years, Twitter has become one of the most useful and popular tools for promoting events and conferences. Because Twitter posts (called a “tweet”) are restricted to text messages of 140 characters or less, the tool is perfect for generating headline and small news stories. Combined with links to websites, you can make powerful information about your show available to real and potential attendees in an easy-to-read steady stream. This stream is a great vehicle for generating buzz about your conference. The first step in making Twitter work effectively for your conference is to choose a great... Read more »

kchopson

Improve Your Event With QR Codes

Though QR codes have been around since 1994 (when they were created by a Toyota subsidiary), in the last few years these codes have become one of the hottest marketing tools around. QR codes can now be found everywhere from online sites to stickers to tattoos(!) to lampposts. The main reason for this stunning rise in popularity has been the emergence of the smartphone and free, easy to use scanning apps. QR (or Quick Response) codes are simply a different type of bar code. When scanned by a reader the code typically returns a website URL. When using one of... Read more »