Posts Tagged: video

kchopson

Using Twitter to Promote Your Conference Year Round

It goes without saying: You’re probably using Twitter to promote your conference. Conference and trade show organizers have long embraced the social media platform, which makes sense. Twitter is used by nearly 40% of Americans, and millions of young professionals – that attend lots of trade shows and conferences – use the platform every day. In other words, if you’re not promoting your conference on Twitter, you’re missing a massive opportunity to connect with and engage potential guests. Convinced you should be tweeting up a storm to promote your event? Well, to be successful on Twitter, you have to have... Read more »

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part Three – Augmented Reality

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality and Augmented Technology (aka “Mixed Reality” or MR) are going to change events. In the first article, we looked at one of the best and easiest to deploy of these technologies, 360 video. This week we look at Augmented Reality (AR). AR is, perhaps, the most exciting of these technologies both in terms of its potential and ease of deployment. So what is AR? Augmented Reality stands out because it combines both the computer digital world with (analog) reality. In its most basic form, AR overlays... Read more »

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part Two – 3D Video

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality (VR) and Augmented Technology (AR) are going to change events. To best know how to utilize these technologies in a cost-effective manner it is best to understand that these tools are in a continuum ranging from the relatively simple and inexpensive to the complex and costly. To simplify this continuum, it might be helpful to look at these emerging “reality” and “3D” technologies in four different ways. This week we look at 3D video. You probably have experienced 3D in the movie theaters. In fact, 3D... Read more »

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part One – 360-Degree Video

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality (VR) and Augmented Technology (AR) are going to change events. To best know how to utilize these technologies in a cost-effective manner it is best to understand that these tools are in a continuum ranging from the relatively simple and inexpensive to the complex and costly. To simplify this continuum, it might be helpful to look at these emerging “reality” and “3D” technologies in four different ways. This week we look at the low-hanging fruit of reality technology – 360-degree video. What is 360-degree video? 360-degree... Read more »

kchopson

Product Review: SpeakerBlast

SpeakerBlast

At a recent gathering of the Baltimore Tech Breakfast, I saw a demonstration of technology that could change the way A/V is used at events. The product is called SpeakerBlast and instead of using a central speaker system, it uses Internet connected devices as the broadcasting medium. So in lieu of the labor and expense of installing A/V hardware, the system sends the audio presentation through smartphones, laptops and tablets. A real life example of the technology was demonstrated at the Tech Breakfast. The most remarkable aspect of the demonstration was that the music always stayed in sync despite being... Read more »