Many planners are still struggling with creating virtual conferences that are both engaging and profitable. The main issue is that planners frequently attempt to put a square peg into a round hole: they are simply lifting face-to-face scheduling into a virtual platform. Unfortunately, this thinking often leads to dismal results. The other problem is that planners will often lift the sponsorship/exhibitor model from the classic trade show and also slap it into a virtual product. This too has resulted in many dissatisfied vendors. The key to producing successful virtual events is to embrace the possibilities of virtual. A simple model for good... Read more »
