The past few weeks we’ve seen a lot of predictions in event technology for 2015 and one consistent technology mentioned is drones. For those unfamiliar, a drone is an unmanned aerial vehicle (more commonly called UAV) or flying robot. Drones differ from radio-controlled aircraft, in that they are typically guided by GPS. They can also carry things like a camera or a sensor and have the ability to transmit the data wirelessly back to a base. The real questions on everybody’s mind are how are drones being used at events and can we expect them to become mainstream in the near future?
There are a lot of possibilities for drone usage at our events, but only a few are being used right now. That’s due to the safety precautions many events are exercising by forbidding drone usage in areas where attendees congregate. Drones could do some harm if used improperly.
Photos and Videos
Data Capture
Big data and analytics is an important growing trend in the events industry. Drones will have the ability to scan and track traffic patterns on a tradeshow floor. Event planners will be able to generate realtime mapping of their meetings and react to problems immediately onsite. They’ll also be able to take the data generated throughout a conference and adjust pricing structures in the future based on traffic flow and crowding.
Virtual Attendees
Site Visits
If you haven’t heard of Plantour, you will soon. Web-based tool Plantour (parent company Freeman) has announced enhancements to its virtual venue tours with drone technology. Now you’ll be able to experience venue fly-throughs, user-controlled 360 imagery, and real-life views of meeting spaces and facilities. This is a game changer for meeting planners who cant afford to visit a site in person. You’ll also be able to see real time venue updates for those that are under construction.
These are only some of the possibilities for drone usage at events and conferences. For more information about new drone technology and products check out Parrot, Skycatch, and DJI: just a few of the many companies working to launch drone technology into mainstream events.
Follow us on twitter for more articles like this posted every week!