Twitter Lists—An Underused Tool in the Event Planner’s Belt

TwitterTwitter gets a lot of love in the event management world and it’s not hard to see why. With hashtags and live tweet streams, Twitter is the perfect platform for quick and powerful communication. But not enough attention is being paid to a Twitter tool with the potential to make a great impact at events—lists.

Twitter lists allow you to organize groups of people so that you can follow all of them at once. This is especially useful because you do not need to follow each member of the list individually. Also, list activity will not take up space in your main feed, you need to view the list in order to see the Twitter activity of its users.

How to Create a Twitter List

In order to create a Twitter list, go to the list page via the gear drop down menu in the top navigation bar. On this page, you can view the lists to which you are subscribed and the lists of which you are a member. Click the “Create list” button to start a new list. Enter a list name, a description (if you’d like), and decide whether your list will be public or private. Then, click “Save List.” Twitter will then prompt you to add to your list by searching for users, selecting users on your “Following” page, or by navigating directly to a user’s profile page.

Potential Uses for Twitter Lists

The potential for integrating Twitter lists into your event’s social media strategy are pretty limitless. Here are a few ideas to get you started:

  • Create a list of attendees to encourage communication and networking before the event.
  • Create smaller groups within the main group of attendees—for example, first time attendees, or attendees signed up for specific workshops or tours.
  • Highlight exhibitors, sponsors, and speakers. If you have a large list of exhibitors or sponsors, you could even narrow it by type or industry.
  • Give attendees a contact list for questions and support before, during, and after the event.

For more information on using Twitter for events, see our three-part series on using twitter before, during, and after your event. Looking for more solutions for your conference or trade show? Contact us today to find out how we could make your trade show that much better.